Objectives
Assess satisfaction with product offerings, technical support and marketing initiatives and identify unmet needs to ensure continued sales and support of brand.
Research Solution
In-Depth Qualitative Exploratory Sessions Conducted
Conducted series of in-depth sessions regionally to ensure input from national Dealer and Sales network. Dealers who met specific sales volume metrics and were primary dealers of brand were invited to attend meeting. Discussion focused on product and technical support, sales incentives, enforcing dealer network guidelines, identifying unmet needs, and future industry trends.
