Quantitative Services

Telephone Surveys

When email addresses are unavailable or online panel counts are insufficient for business or consumer populations, telephone interviewing affords an opportunity to reach these populations. Telephone interviewing is also an effective means of obtaining more in-depth information from respondents.

This methodology is particularly effective when interviewing C-suite executives in the financial services, health care and manufacturing sectors. Telephone outreach is also effective when identifying and recruiting respondents to participate in an online or in-person study.

ARG has a skilled Business and Consumer interviewing and project management staff. Services provided for telephone studies include:

• Survey/screener design
• Sample design and acquisition
• Programming
• Coordinate cross platform studies
• Provide data file in preferred format including SPSS, Excel or ASCII

• Consumer studies
• Business studies
• In-depth telephone interviews
• Cross platform integration of telephone interviewing and web-based stimulus

ARG SurveyService Telephone Center

• Our interviewing staff has an average of 5+ years’ experience. Regular training about effective consumer and business interviewing protocols ensures quality data collection.
• 20 web-enabled stations able to access proprietary CATI systems as well as client provided platforms.
• On-staff programmers well versed in sample integration, establishing quality checks, and expedient trouble-shooting.
• Knowledgeable Telephone Center Managers and Quality Assurance staff assures that projects are completed according to specifications within time frames and cost parameters.
• Bank of 800 numbers that are customized to meet the needs of each study. We have found the use of an inbound toll-free number a particularly effective way to increase response rates for B2B studies.