Focus Group and Taste Test Facilities

ARG houses Buffalo’s leading focus group and product testing facility. Featuring flexible layout options, we are able to house traditional focus groups as well as larger taste tests.

After booking your project you will work directly with the ARG’s facility team who are adept at meeting varied project needs including coordinating specific layout, equipment and technology requirements.

Our facility is able to accommodate any type of research setting including traditional conference table style, living room setting, classroom style, child or youth oriented, and any other type of in context setting.

For more information or a request for bids please visit here: Contact Us

Focus Group Facility

Large focus room with sectional table that can seat up to 12
Tiered, comfortable, client viewing room can seat up to 12
Adjacent client lounge and meeting room with closed circuit monitor
Double pane, one way mirror for ultimate soundproofing
Light tested decor to ensure optimal video recording quality
Wi-Fi high speed access throughout facility
Able to accommodate testing of large appliances/heavy equipment and furniture
Audio and video files uploaded to secure site following completion of groups
Focus Vision video streaming for off-site viewing

Central Location Test Facility
and Test Kitchen
For Sensory/Product Testing

Large test kitchen with ample preparation area and power capabilities
Three home style ovens, microwaves, and 220 lines for deep fryers and other heavy duty equipment
15+ laptops hardwired at taste test stations
Flexible rooms able to accommodate a large number of respondents which can be set up classroom style with secure booths or in any type of configuration required
Secure product storage facilities
Large reception area for checking in and re-screening respondents
Staff has extensive experience with recruiting, setting up and executing Central Location Tests including product preparation, acquisition of equipment required, and administering complicated product rotations

Usability Testing

ARG offers website usability and user experience testing to identify issues with website navigation.

Utilizing Morae software to capture and analyze audio, video and on screen activity, analytic data including time markers and mouse clicks/scrolls are recorded to provide reporting of all keyboard activity and task completion metrics.

The Usability Lab Includes:

Dual monitor set up for client viewing of user-web interactions that display the respondent’s activity including the content they are reviewing and the tasks they are being asked to complete
Recording of respondent activity for review and reporting
Picture in picture recording of respondent activity for review and reporting that helps to evaluate the facial expressions of the respondent to see at what intervals they express confusion, satisfaction, etc.
Technician to facilitate and monitor recordings

A usability testing report is provided that includes observational and behavioral experiences based on the ease of accomplishing the required tasks. The report provided is a corrective action blue print for designers and programmers that includes:

Ease of navigation synopsis
Frustrations and stumbling blocks encountered in completing tasks
Behavioral observations
Recording of indexing clicks, keystrokes, and other events

ARG SurveyService home page usability test

ARG SurveyService viewing usability test

ARG Recruiting

ARG has trained, experienced recruiting specialists who are able to find low incidence and difficult to reach respondents. We do the "detective work" required to find that exact respondent who meets all necessary requirements.

Learn More About ARG's Recruiting Capabilities Region Zip Code Recruiting Reference

Moderators and Support Services

ARG has experienced moderators and in-depth interviewers on staff with an average of ten years of experience conducting various types of qualitative methodologies locally and nationwide including:

In-person and online focus groups
Triads/Dyads
In-depth telephone interviews
Online in-depth interviews
Bulletin boards

In addition to moderating, our experienced qualitative team offers the following additional support services:

Screener development
Topic guide development
Consultation regarding sample design
Identification and purchase of online, telephone, and targeted business sample
Reporting of research results

Field Management

ARG has developed relationships with research companies in other markets that meet our high standards in terms of facilities, staff and capabilities. Through these relationships we are able to effectively manage any type of qualitative or quantitative single or multi-market project.
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Our capabilities include:

Selection of field sites and obtaining competitive bids within markets
Design of respondent screeners or questionnaires
Preparation and distribution of study instructions
Schedule and coordinate setup of studies, project materials, and equipment
National respondent recruitment, reminder telephone call and confirmation emails and letters