Research Process | ARG SurveyService

Discovery and Understanding

You share with us your research needs.
We listen, learn and understand.

We develop a complete understanding of what you want to learn, your research needs and objectives
We work with you to define the target population for the research
We become familiar with the nuances of your target markets and competitive environment

Design

We design the research plan.

Through the design and implementation of innovative research solutions coupled with exceptional organizational, technical, and creative problem solving skills, we create unique research designs specific to your needs and budget
We identify and access the customer populations, communities, and respondent samples required including web based, telephone, geographic, B2B or specific demographic or product usage requirements

Convene - Connect - Observe

Traditional and emerging research solutions are used to acquire data, information and insights.

Qualitative:
Deeper Insights

In-Person Focus Groups
Online Focus Groups
Personal In-Depth Interviews
Advisory Councils
Facilitating Public Forums
Internal Facilitation
Onsite-In-Context
Bulletin Boards
Online Diaries
Website Usability

Quantitative:
Projectable Data

Mobile Surveys
Online Surveys
Telephone Surveys
Direct Mail Surveys
Central Location Tests
In-Home Use Tests
Hybrid Multi-mode Methodologies

Analyze - Interpret

One of our passions is the analysis of the data and insights we collect. We take great pride in our ability to see, understand and interpret research results.

Report - Inform - Action

We report insights and findings in a clear, concise, easy to understand and actionable format ready for presentation, review and action. Each report includes well thought out recommendations and action oriented results and strategies to grow your business.

Benchmark - Track - Measure