Objectives
Annual assessment of national network of fitness center member satisfaction and customer experience with services and programs provided. NPS ratings used as indicator of satisfaction.
Research Solution
Online Survey
An email invitation and reminders were sent to members to complete the Member Satisfaction Survey online. Access to the survey was also available at each center.
Study is conducted annually and results are tracked, as well as how changes implemented as a result of the research have influenced or impacted member satisfaction and retention.
