Objectives
Confirm that private label products including mayonnaise, catsup, and jelly categories match or are equal to leading category brand leaders in relation to sensory attributes including taste, texture, mouth feel, etc. to motivate purchase of private label products when only variable in addition to brand is price.
Research Solution
Sensory Taste Test
Conducted monadic and comparative blind test in which the brand category leaders and private label product in each category were tasted and evaluated for specific sensory attributes and purchase intent.
